This campaign for Giro was created in order to advertise not only the safety of their helmets, but the security women feel while riding together. My team and I aimed to replicate this idea through the use of preyed upon animals that traveled in herds and gave off a sense of femininity. We also did our best to incorporate bright colors into the helmets so that they would stand out. This would help people remember what Giro is selling, but it also gave the viewer a chance to appreciate the rest of the advertisement.