This campaign was done for Planet Fitness, and the ultimate goal was to get Gen Z interested in the gym. My team and I wanted to incorporate the bold purple that represents the brand so that viewers can better identify who is sending this message. We decided to keep each ad simple and add a sense of rhyme to them so they were easy to understand. With the bold font being the main point of the ad, people wouldn't have to search for the message that Planet was trying to portray.